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  • Locations: Shanghai, China
  • Program Terms: Summer A-Term
Dates / Deadlines:

There are currently no active application cycles for this program.
Program Information:
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     QUICK FACTS
 Location Shanghai, China
 Academic
 Term
Summer A 2017
June 19 – July 15, 2017
 Estimated    Program Fee $5,250 (includes $300 Foster School Study Abroad Fee)
 Credits 8 UW credits
 Prerequisites ACCTG 225, ECON 200, MATH (see MATH options below), and STATS (see STAT options below)
 Program      Directors Abhishek Borah; Yong-Pin Zhou; Josie Kraft
 Program  Manager Carrie Moore | studyabroad@uw.edu
 Application    Deadline Jan. 31, 2017
 Information  Session(s) Info sessions found here 

Please email the Foster Global Business Center with questions or for an advising appointment about the program at goabroad@uw.edu.
       HIGHLIGHTS
  General This summer-A term program is designed for Foster business students to learn about some of the challenges and opportunities for doing business in China while taking two business core classes: Marketing 301 and Operations Management 301. Students will be based in Shanghai and also have a 4 day cultural excursion to Beijing!
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  More   
  About
Where You Will Study
Academics
Expenses, Financial Aid, & Scholarships

Orientation
Application

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Program Description

The primary audience for this program is Foster business students, especially those who are not able to go abroad during their final two years at UW because of heavy requirements for their major (e.g., accounting majors, and double-option students). By studying abroad – and, in particular, taking core business classes - students get an overseas experience and a head start on core classes.

During the four-week program, students will be based at East China Normal University (ECNU) where they will take two core courses (Marketing 301 and Operations Management 301) taught by Foster School Faculty. Students will live in the international student dorms on campus at ECNU just a two minute walk from class and a 15 minute subway ride from downtown Shanghai.

The program is designed to enhance the business courses with an international dimension. While in China, students will have opportunities to see real-world applications of the principles of international business and marketing. This will be accomplished through both company visits by the group and individual observations. Group company visits may include Amazon China, where the group will hear about differences in e-commerce between the US and China. Other possible visits include Baidu, Google’s Chinese counterpart and the largest search engine in China, and UPS China where the group will learn about global logistics.

The four-week program also includes a four-night excursion to Beijing. Students will get to ride the high speed train between Shanghai and Beijing. In addition to one or two company visits in Beijing, students will have the opportunity to see some important historical and cultural sites in Beijing, including the Great Wall of China, Tiananmen Square, the Summer Palace, and more.

In MKTG 301, examples of course principles that will be enhanced by being in China include:

  • Understanding the customer and the value the customer brings to the company.
  • Comparing US- and China-headquartered companies and their customers and markets.
  • Comparing the advertising and promotion of products in China vs. American stores and relating this to differences in consumer behavior
  • Visiting multinational companies to learn about comparative strategies in brand management
  • Examining distribution channels as a function of the country’s business structure and environment
  • Examining internet marketing practices in China and how it compares to internet marketing practices in the US.

In OPMGT 301, examples include:

  • Understanding how different countries choose different operational foci that align with underlying culture.
  • Visiting Chinese firms and observing manufacturing in action. Shanghai and the surrounding regions are known for their manufacturing and high tech.
  • Relating Chinese operations to trends in US on- and off-shoring.
  • Learning how Chinese firms manufacture locally and export globally, and the management of global supply chains.

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Location

Shanghai, China

Sites

Shanghai & Beijing, China

Housing

The students will live in the ECNU campus dorms. We used this housing last year and the student dorms are fantastic! They have separate male and female towers with shared bathrooms, AC, wifi, and lots of space. Two students will share each room. The dorms are about a 5 minute walk on campus from the classrooms and directly across the street from a student dining hall. They are also only a five minute walk from the subway which will take you all over the city for exploring!

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Academics

Pre-Requisites/Language Requirements

Priority will be given to students already admitted to the Foster School of Business and students applying in Spring 2016.

**Students selected for this program can apply for a special Global Business Center Scholarship thanks to the generous support of the Starr Foundation.

There are no language requirements.

Prerequisites:
ACCTG 225
ECON 200
MATH (either MATH 112, MATH 124, MATH125, MATH 134, or Q SCI 291)
STATS (either ECON 311, IND E 315, QMETH 201, Q SCI 381, PSYCH 315, PSYCH 318, STAT 220, STAT 301, STAT 221/SOC 221/CS&SS 221, STAT 311, or STAT 390)

Students will do a lot of walking throughout the city on cultural visits. We will hike on the Great Wall outside of Beijing. We will also use the public transportation in Shanghai to get to and from some of our business and cultural visits which involves lots of walking to and from the metro stations in hot weather.

Credits

8 UW credits

Courses

MKTG 301 (4 credits)

Marketing is the core of an operating business. This course is designed to provide students with an understanding of the fundamental marketing concepts and their application by business and non-business organizations. The goal is to expose the students to these concepts as they are used in a wide variety of settings, including consumer goods firms, manufacturing and service industries, and small and large businesses. The course will give you an overview of marketing strategy issues, elements of a market – company, customers, and competition, as well as the fundamental elements of the marketing mix – product, price, placement (distribution) and promotion. In addition, the course adopts a modern, customer-centric view of marketing and will, via managerial marketing models, prepare students to comfortably apply the marketing strategies in a quantitative, precise, and informed fashion.

As with any class, the knowledge that you take away from the class will be determined in large part by the degree to which you rigorously pursue an understanding of the materials covered. We will explore the theory and applications of marketing concepts through a mix of lectures, cases, discussions, and group projects. The learning in this course will be enriched by reading the assigned materials, asking informed questions, and productively interacting with your peers in team assignments.

Learning Goals: 

  • Integrate strategic thinking and leadership into the practice of marketing.
  • Define marketing and understand its impact on collaborators, customers and competitors.
  • Recognize environmental forces and their impact on strategic marketing decisions.
  • Learn the marketing mix variables and how best to manage them.
  • Understand customer markets and buyer behavior.
  • Gain an appreciation of ethical and socially responsible marketing.
  • Understand the relationship between segmentation, targeting, and positioning.
  • Appreciate the importance of building and managing profitable customer relationships and creating customer lifetime value.
  • Research, analyze and manage marketing information.
  • Apply marketing strategy by analyzing cases.
  • Understand the digital landscape and how it is affecting the traditional marketing landscape.

OPMGT 301 (4 credits)

Examines problems encountered in planning, operating, and controlling production, storage and delivery of goods and services. Topics include: waiting-line management, project management, inventory management, production systems, and supply chain management. Quantitative models used in formulating managerial problems. Understanding the tradeoffs between insourcing and outsourcing, and onshoring and offshoring. Analyzing global supply chains.

Learning Goals: 

  • Introduce students to concepts and techniques related to the design, planning, control, and improvement of manufacturing and service operations
  • Introduce students to the basic definitions of operations management terms
  • Introduce students to quantitative tools and techniques for analyzing operations
  • Provide strategic context for making operational and global supply chain decisions

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Program Directors & Staff

Abhishek Borak, Department of Marketing and International Business, Program Director & Marketing 301 Instructor

abhi7@uw.edu

Yong-Pin Zhou, Department of Information Systems and Operations Management, Program Director & Operations Management 301 Instructor

yongpin@uw.edu

Josie Kraft, Global Business Center, On-Site Staff Director

jgkraft@uw.edu

Program Expenses

Cost: $5,250

Estimated Program Fee of $5,250, the UW Study Abroad Fee ($350), airfare, food (about $20-30/day), UW Study Abroad Insurance ($62/month), other health expenses/immunizations and personal spending money.

Average Airplane Ticket Price

$1,000 - $1,200* roundtrip

*Subject to when & where you buy your ticket

Payment Schedule

Program fees will be posted to your MyUW student account and can be paid the same way that you pay tuition and other fees. Check your MyUW Account periodically for due dates.

Payment Type Payment Amount Payment Due Date
Foster School Study Abroad Fee $300 July 7, 2017
Non-Refundable Study Abroad Fee $350 July 7, 2017
Program Fee Balance $4,950 July 7, 2017
TOTAL FEES CHARGED $5,600 -

Scholarships

There are a variety of scholarships available to help fund your study abroad experience. Visit the Global Opportunities page for more information and application deadlines.

Orientation

To be eligible to study abroad, all program participants must attend an in-person pre-departure orientation facilitated by the Study Abroad office as well as your program-specific orientations, offered by your program director.

You must register for orientation through your online study abroad account in order to attend scheduled orientations. You can visit the Orientation section of our website to view the current orientation schedule.

Orientation must be completed prior to the enrollment deadline for the quarter that you are studying abroad.

Financial Aid and Scholarships

Most forms of financial aid can be applied to study abroad. You can verify that your financial aid award will apply to your program costs by contacting the Financial Aid Office. Financial aid or scholarships awarded as tuition waivers or tuition exemptions might not apply so you will need to verify that these funds are eligible for use with study abroad by contacting the funding office.

Financial aid and most scholarships are disbursed according to the UW academic calendar (at the beginning of the quarter). If your program starts before the start of the UW quarter, your financial aid will not be available to you prior to your departure. If your program starts after the first day of the quarter, your financial aid will be disbursed at the start of the program. In either of these cases, you will have to finance any upfront costs such as airfare, health insurance and the start of your time abroad on your own. Please take this into consideration when you are making plans.

Revision Request

In some instances you may qualify for an increase in your financial aid award (typically in loan funds). Check with the Financial Aid Office about your options. To request a revision in your aid, you will need to submit the following paperwork to the Financial Aid Office:

  1. Revision Request Form
  2. Budget of student expenses for your program: The UW Study Abroad Office will upload this budget to your study abroad account after a signed contract has been submitted to the UW Study Abroad Office. You can request an unofficial copy of this budget by emailing studyabroad@uw.edu.

Visit the Finances section of our website to learn more about disbursement, revising your aid package, short-term loans and scholarships.

Application Process

The application includes a Personal Statement, three short answer questions, one recommendation from a professor or TA, and electronic signature documents related to UW policies and expectations for study abroad. Following the on-line application process students may be contacted by the Program Director for an in-person interview. Once an admission decision has been made regarding your application, you will be notified by the study abroad system via email.

Visas

UW Study Abroad is not responsible for obtaining visas for study abroad program participants. The cost and requirements for obtaining visas vary. It is your responsibility to determine visa requirements for all countries you plan to visit while abroad including countries that you plan to visit before or after your study abroad program. You can do so by calling the consular offices of those countries or checking the following website: http://travel.state.gov/content/passports/english/country.html.

Note: If you are not a U.S. citizen, consult the embassy or consulate of the countries you will visit to learn their document requirements. You can check the following website to find contact information for the consulate of the country you will be visiting: http://www.state.gov/s/cpr/rls/fco/index.htm

For non-U.S. citizens, the procedures that you will need to follow may be different than those for U.S. citizens. It is important to initiate this process as soon as possible in order to assemble documents and allow time for lengthy procedures.

Disability Accommodations

The University of Washington is committed to providing access and reasonable accommodation in its services, programs, activities, and education for individuals with disabilities. To request disability accommodation for this program, contact Disability Resources for Students at least 8 weeks in advance of your departure date. Contact info at disability.uw.edu.

Withdrawals

$350 of the total program fee and the $350 UW Study Abroad Fee are non-refundable and non-revocable once a contract has been submitted, even if you withdraw from the program. Students withdrawing from a program are responsible for paying a percentage of the program fee depending on the date of withdrawal. More details about the withdrawal policy are included in your payment contract. No part of the program fee is refundable once the program has begun. The date of withdrawal is considered the date (business day) a withdrawal form is received by the UW Study Abroad Office. Notice of withdrawal from the program must be made in writing by completing the following steps:

1. Provide notice in writing to the Program Director that you will no longer be participating in the program for which you have signed a contract and accepted a slot.

2. Submit a signed withdrawal form to the UW Study Abroad Office, 459 Schmitz Hall.

Visit the Withdrawals section of our website for more information.

Please see the Foster School website for information on the Foster School Study Abroad Fee withdrawal policy: http://foster.uw.edu/centers/gbc/undergraduate/study-abroad-options/