Programs : Brochure
Business Italy: Foster School Rome Program (Summer A) (Outgoing Program)
- Locations: Rome, Italy
- Program Terms: Summer A-Term
- Budget Sheets: Summer A-Term
|Academic Term||Summer A 2018|
|June 19-July 18, 2018|
|Estimated Program Fee||$5,700|
|Credits||8 UW credits|
|Prerequisites||Courses require ECON 200 to be completed before departure.|
|Program Directors||Leta Beard; Marty Matthews; Theresa Maloney|
|Program Manager||Carrie Moore | firstname.lastname@example.org|
|Priority Application Deadline||January 31, 2018|
|Information Sessions||Info session details are on the Global Business Center website.
Please email the Foster Global Business Center with questions or for an advising appointment about the program at email@example.com.
|General||The Foster Rome Program is designed for business students who might not have the opportunity to study abroad during the academic year. Students on the program will learn about Italian business and cultural while completing two core courses. The program is based in Rome at the UW Rome Center and will include one overnight field trip and free weekends for personal travel within Italy.|
|Visas||This country is part of the Schengen area. Note that there are strict rules and restrictions for foreign visitors to this area that may impact a student's ability to travel within the region before or after their program, or to attend two subsequent programs in this area. It is critical that the student reviews the information and scenarios here to learn more about Schengen area visa requirements.|
The primary audience for this program is Foster business students, especially those who are not able to go abroad during their final two years at UW because of heavy requirements for their major (e.g., accounting majors and students with double-options). By studying abroad – and, in particular, taking core business classes - students get an overseas experience and a head start on their core classes.
Students on this program will take two CORE business courses: Marketing 301 and International Business 300. The program is designed to enhance the business courses with an international dimension. While in Italy, students will have opportunities to see real-world applications of the principles of international business practices, marketing, management, operations, and supply chain management. This will be accomplished through both company visits by the group and individual observations. Some of the company visits will align with Washington State industries in order to provide a useful compare-and-contrast. For example, visiting Umbra Cuscinetti, an aerospace manufacturing firm with headquarters just outside of Rome, will provide a comparison to Boeing’s business. Visiting an Olive Oil co-op and production factory that is a major supplier to Costco will provide a unique opportunity to learn about global supply chains.
In MKTG 301, examples of course principles that will be enhanced by being in Italy include:
Examining the importance of culture, and its role in creating successful, consumer-focused marketing strategies.
Comparing how U.S. and Italian-based companies differ in their approach to serving their target markets.
Comparing how advertising, promotion and social media strategies differ for Italian and American markets.
Visiting multinational companies to learn about comparative strategies in brand management
Examining distribution channels as a function of the country’s business structure and environment
In I BUS 300, examples of course principles that will be enhanced by being in Italy include:
Examining the distribution of products in Italian vs. American stores to assess patterns of international trade
Visiting multinational companies to learn about cross-border acquisition strategies
Visiting the Italian subsidiary of a US company to learn about cross-border differences in labor laws and human resource management
Observing changes in the euro-$ exchange rate over the course of the program as an illustration of a floating exchange rate system
An average day on the program is lecture in the morning and a company or cultural visit or a group dinner in the second half of the day. Students have 2 to 3 days off at a time to get to explore Rome or experience others parts of Italy on their personal time.
This program will be based at the University of Washington Rome Center, housed in the beautiful and historic Palazzo Pio in the very heart of Rome. Built on the foundations of the Theater of Pompey, ancient Rome's first permanent theater (dedicated in 55 B.C.), the seventeenth-century palace incorporates a medieval tower and adjoins the Campo de' Fiori, site of Rome's most attractive open-air market. The Center offers full access to UW's online resources, a specialized library, and classroom facilities.
The UW Rome Center arranges apartments for the program located in the Trastevere, Parione or Regola neighborhoods which are all within a 15 minute walk from the UW Rome Center. The apartments generally accommodate between three and five students and every apartment has a kitchen so you can cook meals at home. The walk between the apartments and the UW Rome Center, where class is held, is safe and absolutely beautiful! It gives you the chance to get to know two very famous neighborhoods in Rome.
Prerequisites and Language Requirements
8 UW Credits
MKTG 301: Marketing 301 Marketing Concepts (4 Credits)
Tools, factors, and concepts used by management in planning, establishing policies, and solving marketing problems. Marketing concepts, consumer demand and behavior, location analysis, marketing, functions, institutions, channels, prices, and public policy.
Learning goals include:
Integrate strategic thinking and leadership into the practice of marketing.
Define marketing and understand its impact on collaborators, customers and competitors.
Recognize environmental forces and their impact on strategic marketing decisions.
Learn the marketing mix variables and how best to manage them.
Understand customer markets and buyer behavior, especially in a global context.
Gain an appreciation of ethical and socially responsible marketing.
Understand the relationship between segmentation, targeting, and positioning.
Appreciate the importance of building and managing profitable customer relationships and creating customer lifetime value.
Research, analyze and manage marketing information.
Apply marketing strategy by writing a marketing plan.
I BUS 300: International Business 301 Global Business Perspectives (4 Credits)
Prepares students to understand the most important aspects of the international political economy. Emphasis on the important relationships among nations and business and economic institutions that influence students' performances as managers, consumers, and citizens.
Learning goals include:
Articulate an overview of current international business patterns, with an emphasis on what makes international business different from domestic business
Explain and evaluate some of the social systems within countries as they affect the conduct of business from one country to another
Make decisions based upon some major theories explaining international business transactions and the institutions influencing the activities of global companies
Analyze some of the risks and benefits of international transactions and trade; and
Formulate and evaluate alternatives for overall corporate policies and strategies that accommodate global operations.
Leta Beard, Marketing and International Business, Program Director
Leta Beard is an award winning Senior Lecturer in the Marketing and International Business department of the University Of Washington Michael G. Foster School of Business. In addition to her 20 years of teaching experience, she has 12 years of industry experience working for AT&T Network Systems (Lucent Technologies). A few of the teaching awards she has won are: Marketing and International Business Faculty of the Year- 2016, 2013, 2010 and 2006 and the 2015 UW Distinguished Teaching Award.
Some of the courses she teaches are: Marketing Principles, Strategic Marketing Management, Retailing, Global Business Perspectives, and Tribal Gaming, In addition to teaching undergraduates, she teaches in the Professional and Continuing Education, Executive MBA, and Business Consulting and Development programs.
From an international perspective Leta has lived and studied in Mexico, taught in Vietnam, Italy and China. She has led MBA study tours to Argentina, and Puerto Rico, coached International Case Competitions (Montreal, Singapore, Auckland (2) Copenhagen, Hong Kong, Vancouver (2), Portugal and Spain. For the past ten years, Leta has also led a study abroad program to Ireland and this will be her second time teaching on the Foster Rome Program.
Marty Matthews, Marketing and International Business, Program Director
Marty Matthews is a Lecturer in the Marketing and International Business Department of the Foster School of Business, and has been teaching for more than 20 years. She has won the Marketing and International Business Faculty of the Year award four times, and she teaches a wide variety of courses in the Marketing concentration, including Marketing Principles, Advertising, Retailing, Product Management and Consumer Behavior.
Marty is currently the Faculty Advisor for the U.S. Track in the Certificate of International Studies in Business Program (CISB), and she has also served as a Faculty Coach for several international case competitions. She taught Marketing Principles in the Foster Rome Program in Summer 2015.
Theresa Maloney, Foster School of Business, Staff Director
Theresa studied abroad at the UW Rome Center when she was an undergraduate student and fell in love with Rome. She then returned at the end of her undergraduate career to be the UW Rome Center intern. Theresa has worked in study abroad at UW for many years and has acted as Staff Director for the Foster Rome Program in 2015, 2016 and 2017. She speaks Italian and enjoys sharing her passion for Italy with students.
Estimated Program Fee: $5,700
Included in the program fee:
Not included in the program fee:
Airfare (average price subject to when and where your buy your ticket - $1,300-$1,700)
Food (about $40/day)
UW Student Abroad Insurance ($1.74/day)
Other health expenses/immunizations
Personal spending money
Payment Due Date: July 6, 2018
Program fees will be posted to your MyUW student account and can be paid the same way that you pay tuition and other fees. Check your MyUW Account periodically for due dates.
A large percentage of UW students utilize financial aid to study abroad. Most types of financial aid can be applied to study abroad fees.
You can submit a revision request to increase the amount of aid for the quarter you are studying abroad. These additional funds are usually awarded in the form of loans. To apply, fill out a revision request form, attach the budget sheet (available via the link at the top of this brochure) and submit these documents to the Office of Student Financial Aid. For more information about this process, consult the Financial Aid section of our website.
Consult the Financial Aid section of our website for more information on applying for financial aid, special considerations for summer and early fall programs, and budgeting and fundraising tips.
There are many scholarships designed to fund students studying abroad. The UW administers a study abroad scholarship program and there are national awards available as well.
Scholarships vary widely in their parameters. Some are need-based, some are location-based, and some are merit-based.
For UW Study Abroad Scholarships fill out a short questionnaire on your UW Study Abroad program application to be considered. You must apply by the priority application deadline for the program in order to be considered for a scholarship. Click the Overview tab to view application deadlines.
Consult our Scholarships page to learn about UW-based and national scholarships. The Office of Merit Scholarships, Fellowships, and Awards can help you learn about additional opportunities.
We understand that figuring out your finances for study abroad can be complicated and we are here to help. Here are some ways to find additional support:
Click on the Budget Sheets link at the top of this brochure to view the estimated budget of all expenses for this program.
Contact the Global Opportunities Adviser at firstname.lastname@example.org to learn more about how to pay for study abroad.
Attend a Financial Planning Workshop offered by UW Study Abroad – more information is on the Events page of our website.
Visit the Finances section of our website.
The study abroad application includes a personal statement, three short answer questions, one recommendation from a professor or TA, and electronic signature documents related to UW policies and expectations for study abroad. Following the online application process, you may be contacted by the program director for an in-person interview. Once an admission decision has been made regarding your application, you will be notified by the study abroad system via email.
To be eligible to study abroad, you must complete the mandatory pre-departure orientation facilitated by UW Study Abroad. You must also attend program-specific orientations offered by the program director.
You must register for the UW Study Abroad orientation. You can visit the Orientation section of our website to view the current schedule and to register for an orientation session.
Orientation must be completed prior to the enrollment deadline for the quarter that you are studying abroad.
UW Study Abroad is not responsible for obtaining visas for study abroad program participants. The cost and requirements for obtaining visas vary. It is your responsibility to determine visa requirements for all countries you plan to visit while abroad including countries that you plan to visit before or after your study abroad program. This is an especially important consideration if you are planning to do more than one study abroad program. You can research visa requirements by calling the consular offices of those countries or checking the following website: http://travel.state.gov/content/passports/english/country.html.
Note: If you are not a U.S. citizen, consult the embassy or consulate of the countries you will visit to learn their document requirements. You can check the following website to find contact information for the consulate of the country you will be visiting: https://www.state.gov/s/cpr/32122.htm.
For non-U.S. citizens, the procedures that you will need to follow may be different than those for U.S. citizens. It is important to initiate this process as soon as possible in order to assemble documents and allow time for lengthy procedures.
The University of Washington is committed to providing access and reasonable accommodation in its services, programs, activities, and education for individuals with disabilities. To request disability accommodation for this program, contact Disability Resources for Students at least 8 weeks in advance of your departure date. Contact info at disability.uw.edu.
$350 of the total program fee and the $450 UW Study Abroad Fee are non-refundable once a contract has been submitted. Students withdrawing from a program are responsible for paying a percentage of the program fee depending on the date of withdrawal. More details about the withdrawal policy are included in your payment contract. No part of the program fee is refundable once the program has begun. The date of withdrawal is considered the business day a withdrawal form is received by UW Study Abroad. Notice of withdrawal from the program must be made in writing by completing the following steps:
Provide notice in writing to the program director that you will no longer be participating in the program.
Submit a signed withdrawal form to UW Study Abroad.
Visit the Withdrawals section of our website for more information.